AI search engines like ChatGPT, Perplexity, Gemini, and Claude are changing how users discover information — and how brands need to monitor their visibility.
If you want to stay ahead, tracking your presence across these AI platforms is becoming just as important as traditional SEO.
Today, there are already several tools helping marketers and businesses understand where (and if) they appear in AI-generated answers.
⚠️ Important Limitation to Know
While these tools offer useful insights into where your brand or website appears in AI-generated answers, none of them currently provide search volume data for the different prompts.
You cannot yet know how often a specific prompt is asked.
You also can’t verify if a prompt you are optimizing for is actually being searched by real users at scale.
This is a major limitation — but it reflects the current reality:
None of the AI engines (ChatGPT, Perplexity, Gemini, Claude, etc.) provide prompt search volume or keyword tracking APIs/tools yet.
Until AI engines themselves open up this data, visibility tools can only track presence and mentions, not demand — which is a critical distinction compared to traditional SEO strategies where search volume guides decisions.
📊 AI Search Visibility Tools Overview
| Tool Name | Type | Key Features & Notes | Pricing |
|---|---|---|---|
| Am I on AI | Pure AI Visibility | Checks if your brand/URL is mentioned by ChatGPT. Offers AI visibility score, prompt tracking plus citations and recommendations. |
Free (Basic tier) |
| xFunnel | Pure AI Visibility | Tracks AI presence across ChatGPT, Claude, Gemini, Perplexity, Meta AI, CoPilot and AI Overviews. Tracks sentiment (what AI thinks of your brand). Offers actionable insights. |
Free trial / Custom paid plan for enterprises |
| Peec AI | AI Brand Monitoring | Tracks visibility across ChatGPT, Perplexity and AI Overviews. Unlimited seats = a great advantage! |
€90 / €199 / €499 a month |
| Scrunch AI | AI Visibility & Insights | Tracks AI mentions, analyzes competitive positioning, offers insights. | ~$300 |
| Nightwatch | SEO Tool Extended | Added AI visibility tracking alongside SEO ranking. Data-driven reports. | $32 to $699 a month |
| Semrush AI toolkit | SEO Tool Extended | Early-stage AI search tracking integrated into SEO suites. Very basic. |
$99 a month per domain |
| RankScale AI | AI Visibility + Sentiment | Analyze, track, and optimize brand presence on AI search engines. Offers a quick overview online. |
In beta |
| Otterly AI | Prompt & Brand Tracking |
Tracks prompts and sentiment across AI engines. Good for SMBs. The prompt suggestions are low quality, resembling simple search terms rather than well-structured prompts.
|
$29 a month (10 prompts) $4189 (100 prompts) $989 a month (1K prompts) |
| Profound | Enterprise AI Monitoring | Deep AI monitoring with compliance features, covering AI Overviews, ChatGPT, CoPilot, Perplexity and Amazon Rufus. Enterprise-level. Provides search volume estimation and historical data. |
Enterprise Pricing |
| Bluefish AI | AI Visibility Monitoring | In pilot phase; tracks brand mentions across ChatGPT, Gemini and Perplexity. Offers brand sentiment. |
Free (Pilot) |
| FalconRank AI | Lightweight AI Tracker | Fast tool for basic AI ranking checks; Focus on Google AI Overview, ChatGPT, Perplexity, Claude, Meta and Gemini. You can get an instant overview of your brand’s data by entering your site’s URL. |
Free (early-stage) |
🧠 Final Takeaway
In this early stage of AI search evolution, monitoring your visibility is essential — but it’s important to stay realistic about what these tools can and cannot provide.
Until AI engines open up search volume or user intent data, visibility tracking can only show you where you appear, not how much demand there is behind a given prompt.
For now, the smartest move is to track your presence, analyze patterns over time, and focus on creating strong, authoritative content that AI engines naturally pull from.
Being discoverable today puts you in a better position when deeper analytics eventually become available — and when they do, those who built early momentum will have a major advantage.
Bottom line: Visibility is the first step.
Understanding demand will follow.
Prepare now, adapt fast, and you’ll stay ahead as AI search becomes a major discovery channel.
